We believe that just as the law of conservation of energy applies to nature, the law of conservation of labour and human creativity must apply to our civilisation and the free market. Fortunately, unlike man, nature cannot be fooled. We are open to anyone who understands an honours at least one of these three principles: 

                                                             Environmental - Economical- Social

Circular economy creates new products through the collaboration of all actors of the QUADRUPLE HELIX model with the aim of ecological stability of the country and economic sustainability of regional development with an impact on a socially fair working and liveable environment of the QUINTUPLE HELIX innovation model.

The Quadruple Helix innovation model consists of four main actors in the innovation system: science and education, politics, industry and society. Civil society becomes an important part of the integration of innovation activities of the system solution for the development of regions.

The Quintuple Helix innovation model creates a high-quality, competitive, socially responsible business environment through close cooperation with regional self-government, academia and applied research in practice and the knowledge public in the knowledge-based economy.

Collaboration represents the establishment of a common goal of sustainable growth achieved through cooperation, mutual assistance and shared responsibility of all actors according to the QUADRUPLE HELIX model.

The creation of products in a circular economy requires an approach that consumes as little primary resources and energy as possible, while at the same time the use of renewable resources and materials will be preferred in their implementation.

Circular economy products must meet the requirement of repeated use, repairability, improvement, recyclability or environmentally acceptable degradability, while constantly reducing the carbon footprint.

Products value chains begin at the beginning of the product life cycle with its development, research, production based on life cycle analysis LCA. The basis for waste prevention is the creation of new products in compliance with the waste management hierarchy - long-term use, reuse, recycling, recovery into innovative products, disposal.